From the European Parliament to entrepreneurship, from Europe to Asia and back again, Armen Andonian’s journey reflects a conviction he returns to throughout his life: when one path ends, it is possible to learn, adapt, build something new… and start over.
For Armen, Brexit marked the end of a chapter he had spent years building at the European Parliament. What followed was uncertainty, reinvention, a move to Barcelona, entrepreneurship, life as a digital nomad, and an ongoing journey to understand who he is and what comes next.
Armen speaks about the moments that shaped him: working in European politics, starting over with little certainty about the future, building a life across countries and cultures, reconnecting with his Armenian roots, and learning what persistence really means when there is no obvious roadmap.
We also talk about the reality behind the digital-nomad dream, the discipline it actually requires, what Thailand and Vietnam taught him about life and work, why he ultimately chose entrepreneurship over politics, and how AI is once again transforming the industry in which he works.
But the most important part of our conversation is about starting over.
Armen reminds us that losing one path does not mean losing our future. We are not permanently confined to the professional, personal, or social “boxes” we once imagined for ourselves or where put inside by others. We can learn again. Build again. Change direction. Start something completely new.
Here is Armen’s story:
You can also listen to our conversation here:
More about Armen:
Armen Andonian is a UK-born entrepreneur, digital marketing strategist, and founder of ACERO Digital, a search engine optimization (SEO) and digital PR agency helping businesses grow their visibility across traditional search engines and the emerging world of AI-powered search.
Armen spent several years working at the European Parliament in Brussels. Following the Brexit, Armen left the institutional world of European politics and began rebuilding his professional life from the ground up. Living and working in Spain, Thailand and Vietnam, Armen embraced the digital-nomad lifestyle while continuing to build businesses, develop his expertise, and learn from the different cultures and communities around him.
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